Relish - Capstone Project - TFS

This capstone was a final project in which we explored the full branding process of Relish. My take on this brief was “come as you are to the food, fashion, and lifestyle carnival that is Relish” This project was intended to be a “real world simulation” in which we interacted with faculty members of Toronto Film School as if they were actual clients. It was an intense 12-week course with several milestones to adhere to and client feedback to address. It also pushed my own observations and opportunities for personal growth.

The project included the creation and design of:

+ Visual Brand
(including a logo, nameplate, visual voice, brand standards guide and logo animation)

+ Marketing & Communication
(microsite brochure, art direction, mockups, and social media strategy)

+ Feature Show Sub-Branding
(logo, nameplate, and imagery)

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