Pratt Norman LLP - TFS

The design brief for this project indicated that a design was needed for a law firm. However, it was very clear that this client was not looking for a typical logo/brand. Rather they wanted something that capture the clients they represent, of whom majority resided in the artistic field of film and theatre. This modern design is a smart take on the whimsical and artistic. Traditional aspects of Pratt Norman LLP are captured with a crisp serif font, while the unicorn and the colour pallet takes us into a fantasy world, paying respect to the clients the firm represents.